MINI

Hidden camera as branded entertainment format

For the customer Mini, our technicians disassembled a car and equipped it with cameras so that we could easily produce the YouTube format Mini Moments with a hidden camera. In short: Favorite bands surprise their fans with concerts. The results can be seen in the videos below.
 

Web image campaign with bands, fans and surprises

The Institute for Image Movement was responsible for the production and post-production of the videos.

Institute for Image Movement

• Camera/audio setup and operation
• Installation of 3 hidden cameras in a MINI Cooper
• Live direction for process optimization
• cut
• Color Grading