European Film Market | Berlinale as a Virtual Event

Virtual event at the European Film Market – Digital solutions, real impact

The European Film Market In 2022, the event took place as a virtual event for the second consecutive year – and with great success. Despite pandemic-related restrictions, filmmakers, producers, and industry representatives met digitally from February 10 to 17, networked, and concluded numerous deals. The virtual event enabled global participation and a record number of deals.

EFM Industry Sessions: Content that moves

Under the motto SHAPING CHANGE, the EFM Industry Sessions The digital event was expanded to include a six-day conference program. The focus was on key topics such as the future of the industry, diversity and inclusion, and sustainable development. Experts from the film and media world engaged in intensive discussions about the opportunities and challenges of digital transformation – with lasting impetus for the future.

Hybrid studio production for maximum quality

The ifbbw Institute for Image Movement was again responsible for the entire technical implementation of the EFM studio in 2022. We installed a mobile studio at Potsdamer Platz with professional camera, lighting, and sound technology. From there, we controlled the program and integrated international talk guests via Live broadcast – seamless, high-quality and interactive.

Video on demand, podcasts and highlight films

In addition to the live production, the ifbbw Institute for Image Movement supervised the entire Video on demandWe also provided video editing (VOD), produced a daily podcast, and created the official highlight film for the event. This ensured that content remained available worldwide even after the event – a real added value for everyone involved.

Our services for this production:

• Technical setup and operation of the European Film Market Studio
• European Film Market as a virtual event
• Video On Demand production
• Podcast production
• Highlight film for the event