VELTINS – BRANDED ENTERTAINMENT & LIVE STREAMING
Branded entertainment format
Veltins Brausparen: Winning
For several months, the Veltins brewery had printed winning codes on the crown caps of the beer bottles. By entering the code digitally in an online portal, Veltins customers were able to register for the prize draw of €500,000 in cash. A 20-minute branded entertainment show was developed to make the raffle transparent for the viewers. Matthias Killing as moderator and Benedikt Höwedes as lucky fairy drew the winning code of €5,000,000 from hundreds of thousands of bottle caps.
As the executive producer, the Institute for Image Movement was responsible for the live broadcast from the historic boiler house on the brewery premises. Next to video production, sound and the live transmission to the Veltins website, we also provided internet access for the live stream on site in the brewery at the customer.