COCA COLA - GO LIVE

Internal corporate communications for Coca Cola

A new kind of internal corporate communication: for the product launch of Coke Life on the German market, our customer Coca Cola had several thousand sales employees spread over 8 locations in Germany. From there, all shops and beverage markets were centrally supplied and supplied with Coke Life Marketing items. At the end of the 10-day work marathon, the management wanted to personally thank the employees for their commitment. For this purpose, a live connection of all locations via video was requested. The group management from the USA came to be broadcast live from Frankfurt to all external locations and to say thank you personally. In return for the personal thank you, the external locations had each prepared a small surprise, which was also broadcast live to Frankfurt.

The grand finale: 8 go live simultaneously

The high point of the 45-minute live broadcast was a connection from all 8 broadcasting locations at the same time. The Institute for Image Movement was responsible for the entire video production and transmission at all 8 locations.

Institute for Image Movement

• Go live across 8 locations
• 45 minute live broadcast
• Directing, production management & production at all locations
• Camera & Satellite Transmission
• recording
• technical & organizational planning & implementation