BRANDED ENTERTAINMENT
ifbbw Institut für Bildbewegung GmbH & Co. KG – Your video production agency for digital video content and live broadcasts
Branded entertainment is about creating entertaining content that subtly showcases or strengthens a brand – without appearing like traditional advertising.
The focus is on an exciting, emotional or humorous story (storytelling), not on direct product advertising. The brand or product is organically integrated into the Video content integrated.
Viewers should feel entertained, not advertised to! The goal is to create positive brand experiences and generate attention in a non-intrusive way.
Films and videos can be played on large LED walls be shown at conferences and trade fairs, broadcast on social media channels, shown on streaming services or even in cinemas – depending on the target group.
Branded entertainment is an effective way to reach potential customers in an entertaining way while strengthening your brand. The distribution of video content offers companies numerous opportunities to reach and engage their target audience.
The ifbbw Institute for Visual Movement is your experienced partner when it comes to finding the right solution for your company. As a full-service provider, we can support you throughout the entire process of creating your video communication—from consulting and conception to production and distribution.
We ensure that your brand creates touchpoints with target groups that spread quickly. This is how we stage your brand in a targeted manner in live streams, shows, clips & Co. And in doing so, we also create customer-specific formats that are target group-oriented, have a wide reach and are effective in achieving results.
Entertainment instead of advertising:
Viewers should feel entertained – not advertised to. The goal is to create positive brand experiences and convey attention in an unobtrusive way.
Cross-platform:
Distributing content across multiple platforms allows you to reach a broad audience and increase your brand's reach. Videos can be shown on YouTube, Instagram, Facebook, TikTok, Twitch, and LinkedIn, as well as on your own website or even in theaters—depending on your target audience.
Impact analysis:
The success measurement should be based on relevant key performance indicators in order to measure and optimize the success of the campaign
A professional implementation is crucial to achieve the desired effect and present the brand positively. With our focus on branded entertainment, we ensure a sustainable increase in your brand awareness and recognition.
When it comes to effectively presenting your brand and establishing it long-term, the ifbbw Institute for Visual Movement is your competent partner.
We'd be happy to advise you on your project and needs without obligation. Contact us, and let's work together to lead your brand to success.
