Video production agency for branded entertainment: Veltins relies on emotional live competition show
As an experienced video production agency for branded entertainment, the ifbbw Institut für Bildbewegung GmbH & Co. KG developed and realized an attention-grabbing live show for the Veltins bottle cap competition "Brewing savings“ – including live stream from the brewery's historic boiler house.
Over several months, Veltins customers collected bottle caps with winning codes and registered online for the grand prize of €500,000 in cash. To ensure the drawing was transparent, exciting, and consistent with the brand, a 20-minute branded entertainment format was created that built trust and simultaneously fostered emotional brand loyalty.
Live production & live stream: Our services as a video production agency for branded entertainment
Our specialized video production agency for branded entertainment handled the entire implementation – from technical planning to delivery. Key facts at a glance:
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Live production directly from the Kesselhaus on the Veltins site
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Multi-camera production with Live direction, lighting and sound technology
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Livestream broadcast on the official Veltins website
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On-site technical infrastructure, including internet connection for stable streaming
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On-air talents: Moderation by Matthias Killing, Drawing by Benedikt Höwedes under notarial supervision
The result: An authentic, brand-aligned competition show with maximum transparency and emotional impact – professionally produced by an experienced video production agency for branded entertainment.
Branded entertainment, it works!
The project demonstrates how moving image formats in the field of branded entertainment can contribute to strengthening consumer interaction, trust, and brand loyalty in a modern way. The combination of emotional storytelling, live character, and high-quality production makes formats like these a powerful component of holistic marketing campaigns.
