Video production and livestream for Weber Grill: Interactive branded entertainment with Johann Lafer and Steven Gätjen
Innovative video production and live stream as part of a large-scale branded entertainment campaign: To kick off the barbecue season, Weber Grill to an interactive live experience with a star-studded cast. Together with celebrity chef Johann Lafer, Moderator Steven Gätjen and other prominent guests, a four-hour livestream was produced, which encouraged barbecue fans to participate.
The idea: The Weber community could access all the recipes online in advance, obtain the ingredients, and grill along on the day of the event. The high-quality video production and livestream were broadcast on YouTube and the Weber website, offering grilling enthusiasts valuable tips, step-by-step instructions, and exclusive behind-the-scenes insights.
Moderated by Steven Gätjen and Jeannine Michaelsen, with guidance from Johann Lafer and a Weber grill master, a unique format was created that perfectly combined information, entertainment, and interaction.
Greater reach through targeted distribution in livestream format
To extend the range, the interactive Livestream not only on YouTube, but also via programmatic advertising banners on Chefkoch.de and Bild.de – directly embedded on the respective landing pages. This enabled additional viewers to be gained and the event to be effectively disseminated.
This attention-grabbing video production with live stream shows how modern branded entertainment connects brands with their target audience in an emotional and experiential way.
The ifbbw Institut für Bildbewegung GmbH & Co. KG was responsible for the entire video production and the distribution of the live stream on all platforms and advertising banners.
- technical supervision
- Project planning and coordination
- camera
- Light
- volume
- video direction
- Internet connection
- Production & Recording Manager
