BRANDED ENTERTAINMENT / LIVE VIA REMOTE DIRECTION / LIVE COMMERCE / LIVE SHOPPING / SOCIAL MEDIA VIDEO & LIVESTREAMS

LIVE SHOPPING | LIVE COMMERCE FOR SAMSUNG

Live Shopping | Live Commerce – Interactive shopping experiences in real time

Live Shopping | Live commerce is fundamentally changing e-commerce. Instead of static product pages, viewers experience their favorite products in real time – presented by hosts, influencers, or product experts. live streams They ask questions, provide feedback, and buy directly. This creates a dynamic connection between brand and customer – without any detours.

Samsung relies on 360° live streams in 9:16 and 16:9

Samsung has long been strategically leveraging the potential of live commerce. Whether during Black Week or at events like gamescom, the brand streams its shows live on all relevant platforms. Commissioned by Leo Burnett In 2024, the ifbbw Institute for Visual Movement produced several formats for Samsung and developed an innovative production concept: With our setup, we record in parallel in 16:9 and 9:16 – without double personnel expenditure.

This allows Samsung to stream content to TikTok, Instagram, YouTube, Twitch, and its own website simultaneously – in the appropriate format for each. For our productions, we naturally rely on the latest Samsung flagship smartphones from the S24 and S25 series as high-quality livestream cameras.

Influencers, features, entertainment

The shows provide more than just product information. We integrate gaming elements, present new features like AI applications on the S25, and invite targeted influencers. This allows Samsung to expand its reach to include the guest communities – and, above all, reach young target groups on an equal footing.

Live Shopping | Live commerce offers not only sales, but also sustainable brand loyalty!