Live broadcast as corporate communication: Coca-Cola connects 8 locations via video livestream
Modern Live broadcast as corporate communications: For the launch of Coke Life on the German market, Coca-Cola on an innovative communication format that connected employees directly with each other – live and across locations.
During an intensive, ten-day sales campaign, thousands of employees were deployed at eight different locations in Germany to provide beverage stores and retailers with promotional materials for the new Coke Life. At the end of the campaign, management wanted to personally thank everyone for their efforts – in a way that would reach everyone directly.
The solution: A professionally implemented live corporate communications event, connecting all eight remote locations via video transmission. The company's executive board, who flew in from the US especially, joined the event live from Frankfurt and delivered a personal thank you to all employees in real time.
The locations had also prepared: Each location sent a small, creative surprise live back to Frankfurt – a interactive Exchange with emotional added value.
The finale: 8 live broadcasts simultaneously in a central company broadcast
The highlight of the 45-minute Live broadcast Simultaneous transmission to all eight locations was a technical and organizational masterpiece. The ifbbw Institute for Image Movement was responsible for the entire video production, signal direction, and real-time transmission.
This special live broadcast as corporate communication demonstrates how video technology can help create emotional closeness, value employees, and simultaneously establish modern communication channels within the company.
ifbbw Institute for Image Movement GmbH & Co. KG
- Live switching to 8 locations
- 45 minute live broadcast
- Live direction, recording manager & production at all locations
- Camera & Satellite Transmission
- recording
- technical & organizational planning & implementation