INDUSTRY LIVESTREAM

Industry livestream from EMO Hannover: Experience metalworking live

For our customers Gahrens & Batterman we have at the international trade fair EMO Hanover a professional industry live stream Our goal was to transfer complex metalworking processes that took place at various partner booths in real time to the exhibition stand of Sandvik Coromant to transfer.

Innovative livestream solution

Since not all machines were exhibited directly at the Sandvik booth, we developed an innovative livestream concept:

We installed several splash-proof cameras directly in and on the processing machines – including a view of the control panel.cut with Picture-in-Picture-Technology (PiP) created a dynamic live image that presented the processes clearly and professionally.

We centrally compiled the camera feeds, edited them live, and streamed them directly to the Sandvik booth. This created real added value for the trade fair audience. A moderator provided commentary on the ongoing editing processes.

Livestreaming at the highest technical level

With this solution, we were able to showcase machines for Sandvik Coromant that weren't physically present at the booth—but we were still able to showcase them impressively. The livestream offered not only technical precision but also maximum reach and interaction.

Project overview:

• Splash-proof camera installation in machines
• Live video editing (multi-camera)
• Professional live stream

This project impressively demonstrates how modern video technology makes complex industrial processes visible and tangible. 

The advantages of industry livestreams are obvious:

• Technical industries are increasingly relying on live communication at trade fairs
• Innovative transmission solutions create new possibilities for product presentation
• Live demonstrations convey even complex processes clearly and understandably
• Trade fair communication benefits measurably from technological precision
• Technology and storytelling complement each other perfectly to make processes understandable
• Visual real-time solutions offer real added value in the industrial environment