In 2016, FC Bayern Munich presented their team for the coming season for the first time in a digital presentation as a live stream on Facebook. An entertainment format was developed for this purpose on the premises of the Allianz Arena. Internationally renowned moderators hosted the show, interviewed the stars of the new team and had FC Bayern fans compete against players from the team in various competitions. The Institute for Image Movement was responsible for distributing the streams to various Facebook accounts. In addition, the social media feedback was processed graphically "on the fly" and displayed visually in the stream. The FC Bayern and Allianz Facebook followers also became part of the live broadcast and were able to view their online comments as part of the broadcast.

TO THE RECORDING OF THE FACEBOOK LIVE STREAM:

Institute for Image Movement

• Live Stream Operations
• graphic processing of Facebook comments
• Live stream graphics